Marketing optimization software for law firms
More signed cases. Same budget.
Lower your cost per case. Put your marketing budget behind the campaigns that bring retained clients.
Lower cost per case. Better return on marketing.
Stop paying for leads that never become clients.
Know your cost per signed case
Cheap leads can be expensive clients. Connect campaign spend to signed retainers so you can compare acquisition costs by source and see which marketing earns its budget.
Put case quality ahead of lead volume
An inquiry outside your practice area or service region still counts as a lead. Use qualified inquiries and retained clients to judge performance and improve the signals your campaigns optimize for.
Find the gaps between inquiry and intake
See which campaigns produce inquiries, which inquiries reach a consultation, and which become clients. Know where conversion drops before spending more to fill the same gap.
Kleerr software
This is how we grow your caseload.
Connect marketing spend to what happens during intake. Kleerr surfaces the campaigns to fix, the case types to grow, and the outcomes that show whether a change worked.
Find the spend that isn't bringing cases.
See where case quality, location targeting, or intake conversion needs attention before increasing the budget.
Opportunities
Personal injury · SearchFixInquiries don't match your case criteria
Case fit
Qualification gap
- Family law · SearchInvestigate
Consultations aren't becoming retainers
Retainers
Intake conversion
- Criminal defense · SearchFix
Budget is reaching outside your service area
Locations
Wasted spend
Built around the cases you want
Different practice areas. Different definitions of a good lead.
Personal injury
Motor vehicle accidents, premises liability, or other injury matters — focus on inquiries that fit your firm's case criteria. Compare campaigns by signed cases and acquisition cost, not just call volume.
Family law & divorce
Divorce, custody, and support inquiries have different needs. See which campaigns bring qualified consultations and retained clients for the family law matters you want to grow.
Criminal defense & DUI
A high volume of inquiries means little if they're for charges or locations you don't handle. Connect campaign results to qualified consultations and signed defense clients.
Immigration
Family immigration, work visas, and other services need their own measurement. Understand which campaigns attract inquiries for the immigration matters your team handles.
Estate planning & probate
Separate wills and trusts inquiries from probate matters. Track the path from inquiry to consultation to engagement, and direct budget toward the services you want to grow.
Employment law
Employee-side and employer-side inquiries are different opportunities. Evaluate marketing against your firm's client criteria, consultation outcomes, and signed matters.
How it works
Turn your marketing data into a lower cost per case.
Start with your setup
Connect your ad accounts, website tracking, and intake outcomes. Establish what a qualified inquiry and a signed case mean for your firm.
Follow the outcomes
Tie campaigns to qualified consultations and retained clients. See the acquisition cost behind the lead count.
Improve the signals
Send qualified-lead and signed-client outcomes back to supported ad platforms so bidding can learn from the cases you actually want.
Make the next move
Reduce spend on weak campaigns, back the ones that bring clients, and measure the change in cost per case. Use Kleerr yourself or get hands-on optimization support.
Software, with people behind it
Give your team and agency the same measure of success.
Run it with your team
Know what your firm pays to acquire a client and where marketing needs attention. Give partners and marketing leads a shared view of performance.
Bring your agency along
Show your agency which inquiries turn into consultations and retainers. Optimize together for signed cases and client acquisition cost.
Get hands-on help
Our team can handle campaign optimization using Kleerr, from finding wasted spend to improving conversion signals and reallocating budget.
Questions about growing your caseload.
How does Kleerr help lower cost per case?
Kleerr connects campaign spend to qualified inquiries, consultations, and signed clients. That shows where budget produces cases and where it gets wasted. Your team, agency, or Kleerr's managed service can use those findings to adjust spend, improve targeting, and send better conversion signals to ad platforms.
Can we get more cases without increasing ad spend?
That's the goal. Before adding budget, identify campaigns that bring unqualified inquiries, see where qualified prospects drop out of intake, and move spend toward the sources producing signed clients. Track cost per case to measure whether those changes work.
Is this just for personal injury firms?
Kleerr supports marketing decisions for law firms and legal brands across personal injury, family law and divorce, criminal defense, immigration, estate planning, employment law, and other practice areas. Your case criteria and intake outcomes determine what success looks like.
Do we have to replace our agency?
No. Kleerr works alongside existing agencies and in-house teams.
What happens in an Ad Performance Review?
We start with a conversation about your campaigns, goals, and how your firm records intake. We confirm the access needed for analysis, then identify measurement gaps and improvements to prioritize. The review is free, with no obligation to continue.
Will Kleerr work with our intake system?
We'll map your ad accounts, website, and intake workflow during the review, then confirm how to connect your systems and capture qualified inquiries, consultations, and signed-client outcomes.
What do you need from us?
Start with a conversation about your advertising and intake process. We confirm the account access and outcome data needed for your setup during the review.
Before you increase the budget, find out what it's buying.
Get a free review of your campaigns, tracking, and intake measurement. See where marketing spend is being wasted and what to prioritize to bring in more of the cases you want.
Get a free ad review